Local web work, local stakes.
Most tech people work with clients they've never met, for businesses they've never set foot in. That's not how I work.
North Haven, CT
After a decade running businesses here, I know what works in New Haven County — and what falls flat. You know your business best. I know what broke mine, and what'll break yours if I don't fix it.
I can meet you at Starbucks on Washington Ave, your office, or jump on a Google Meet. Whatever works for you. Fixing things starts with actually seeing what's broken.
What I keep seeing across the county
New Haven
10 minDowntown, Yale area, Westville, East Rock
Restaurants here lose orders because the phone rings nonstop at dinner. By the time they call back, customers already ordered somewhere else. Service businesses around East Rock say they feel invisible compared to bigger companies, even when they do a better job.
Problems I keep seeing
- →missed calls during the rush
- →no system for following up
- →customers can't book easily
Hamden
12 minQuinnipiac, Spring Glen, Whitney Ave
Hamden businesses are stuck competing with New Haven for attention, but serving customers who want that local feel. People keep telling me, "They always call the New Haven place first, even though we're closer." Most of the time, it's because the booking process is easier or someone actually answers the phone.
Problems I keep seeing
- →playing phone tag
- →losing customers to places with better systems
- →no follow-up between visits
Wallingford
15 minHistoric downtown, Route 5
Main Street shops love the summer crowds but scramble when things get quiet. Most have no system to keep in touch with customers during slow months. Service companies on Route 5 tell me they're just "another business in a long line of businesses."
Problems I keep seeing
- →no way to follow up in the off-season
- →losing track of past customers
- →letting inquiries fall through the cracks
Branford
15 minTown Center, Branford Point, Route 1
Branford businesses get slammed in summer, then wonder where everyone went in February. Tourists find you once, but there's no system to bring them back or keep locals engaged through the year.
Problems I keep seeing
- →unpredictable seasons
- →one-time customers never returning
- →chaos when it gets busy
East Haven
12 minMain Street, Foxon
Family businesses here have loyal regulars but struggle to look professional online. "Our customers love us, but new people just drive to New Haven." It's rarely about being fancy — just about being easy to trust and easy to reach.
Problems I keep seeing
- →regulars can't refer you easily
- →new people can't find you
- →appointments are a mess
Cheshire
20 minTown Center, Route 10
Cheshire customers compare everyone and research everything before spending a dime. Businesses here get calls like, "I'm comparing you to three other places," or, "I just wanted to make sure you're real." If you don't inspire confidence, they'll go somewhere else.
Problems I keep seeing
- →customers researching but not finding enough info
- →losing to businesses that look more established
- →not building trust before the first meeting
Most business headaches aren't website problems. They're system problems.
Missed calls, lost follow-ups, customers who can't book, chaos in the busy season, crickets during the slow one.
Your website might look fine. But if someone fills out your contact form at 9pm on a Sunday — what happens next?
I don't do one-size-fits-all fixes. I just fix what's actually broken — the way I wish someone had fixed it for me.