Serving New Haven County

Web Design & Automation, Local to North Haven

Most tech people work with clients they've never met, for businesses they've never set foot in. That's not how I work.

After a decade running businesses here, I know what works in New Haven County—and what falls flat. You know your business best. I just know what broke mine, and what'll break yours if I don't fix it.

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Home Base: North Haven

This is where I learned the hard lessons, usually the hard way.

I can meet you at Starbucks on Washington Ave, your office, or just jump on a Google Meet. Whatever works for you. Because fixing things starts with actually seeing what's broken.

Local Business Problems I See All the Time

New Haven

10 min

Downtown, Yale area, Westville, East Rock

Restaurants here lose orders because the phone rings nonstop at dinner. By the time they call back, customers already ordered somewhere else. Service businesses around East Rock say they feel invisible compared to bigger companies, even when they do a better job.

Problems I keep seeing:

missed calls during the rush
no system for following up
customers can't book easily

Hamden

12 min

Quinnipiac, Spring Glen, Whitney Ave

Hamden businesses are stuck competing with New Haven for attention, but serving customers who want that local feel. People keep telling me, "They always call the New Haven place first, even though we're closer." Most of the time, it's because the booking process is easier or someone actually answers the phone.

Problems I keep seeing:

playing phone tag
losing customers to places with better systems
no follow-up between visits

Wallingford

15 min

Historic downtown, Route 5

Main Street shops love the summer crowds but scramble when things get quiet. Most have no system to keep in touch with customers during slow months. Service companies on Route 5 tell me they're just "another business in a long line of businesses."

Problems I keep seeing:

no way to follow up in the off-season
losing track of past customers
letting inquiries fall through the cracks

Branford

15 min

Town Center, Branford Point, Route 1

Branford businesses get slammed in summer, then wonder where everyone went in February. Tourists find you once, but there's no system to bring them back or keep locals engaged through the year.

Problems I keep seeing:

unpredictable seasons
one-time customers never returning
chaos when it gets busy

East Haven

12 min

Main Street, Foxon

Family businesses here have loyal regulars but struggle to look professional online. "Our customers love us, but new people just drive to New Haven." It's rarely about being fancy—just about being easy to trust and easy to reach.

Problems I keep seeing:

regulars can't refer you easily
new people can't find you
appointments are a mess

Cheshire

20 min

Town Center, Route 10

Cheshire customers compare everyone and research everything before spending a dime. Businesses here get calls like, "I'm comparing you to three other places," or, "I just wanted to make sure you're real." If you don't inspire confidence, they'll go somewhere else.

Problems I keep seeing:

customers doing research but not finding enough info
losing to businesses that look more established
not building trust before the first meeting

Ready to Fix What's Actually Broken?

Most business headaches aren't really website problems—they're system problems. Missed calls, lost follow-ups, customers who can't book, chaos in the busy season, and crickets during the slow one.

Your website might look fine. But if someone fills out your contact form at 9pm on a Sunday, what happens next?

I don't do one-size-fits-all fixes. I just fix what's actually broken—the way I wish someone had fixed it for me.

Let's Talk About What's Not Working