Website Wellness Score: Is your site helping or hurting?

Let's be real - most small business owners have no idea if their website is actually helping them get customers.

You probably built it (or had it built) years ago. It's "there." People can find it. But is it pulling its weight? Or is it the digital equivalent of a dusty storefront with the lights off?

Here's the truth: Your website is either making you money or losing you money. There's no in-between.

Think about the last time you visited a business website and immediately clicked away. What made you leave?

Site looked sketchy or outdated

Took forever to load

Impossible to use on your phone

No clear way to contact them

Now here's the uncomfortable question: Are people doing that to YOUR site?

After building websites for years, I've noticed the successful ones all have these things in common:

If someone can't figure out what you do in 5 seconds, you've already lost them. Your homepage should scream what you do, who you help, and why they should care.

Over 70% of people browse on phones now. If they're pinching, zooming, or scrolling sideways, they're gone. Your competitors are just a tap away.

Google says 53% of people abandon sites that take over 3 seconds to load. Every extra second costs you customers.

People want to call you. Make it one tap. No hunting for phone numbers buried in footers or contact pages.

Stock photos scream "generic." Show YOUR work, YOUR team, YOUR actual business. People buy from people they trust.

If you're in North Haven but your site doesn't mention it, Google won't show you to local searchers. Simple fix, huge impact.

Nothing says "we don't care" like holiday hours from 2020 or a "Coming Soon" page that's been there for years.

Don't make people guess how to hire you. Big buttons. Clear next steps. "Book Now," "Get a Quote," "Call Today."

If Google can't read your site, customers can't find you. Proper headings, descriptions, and structure matter.

Would YOU trust this site with your credit card? If you hesitate, so will your customers.

Every day your website fails these basics, you're losing customers to competitors. Not because they're better - because their website works.

The worst part? You're probably spending money on ads, social media, and marketing to drive people to a site that's turning them away.

It's like paying for a billboard that points to an empty lot.

Most website problems are surprisingly easy to fix. You don't need a $10,000 redesign. You need someone who knows what actually matters.

A few strategic changes can turn your site from a business card into a customer-generating machine.

I created a simple Website Wellness Assessment that tells you exactly where your site stands. No fluff, no tech speak - just straight answers about what's working and what's not.

It takes 2 minutes, and you'll know immediately if your website is helping or hurting your business.

Because here's the thing: Your website should work as hard as you do. If it's not bringing in leads, booking appointments, or making sales, we need to fix that.