Tom - iBuild Calm Founder

I BuildCalm

For business owners who need tech that just works.

Whether you're starting fresh or fixing what's broken, I'll help you build systems that actually work. No judgment, no jargon, just solutions.

20+ Years Operations Experience
Built for Google AI
Honest Pricing
Experience True Business Calm

You know that feeling wheneverything just... works?

Lightning Fast

Website loads instantly. Forms actually work.

🎯

Actually Findable

Customers can find you on Google.

⚙️

Automatic Magic

Follow-ups happen without thinking.

💾

Nothing Lost

Every lead tracked, every detail saved.

That's calm.

And it's not as complicated as everyone makes it sound.

Let me show you how simple it can be.

🔧Common Business Problems

I Fix Three Things

Most business problems come down to one of these. Which one is eating your time?

🚀

Websites that don't work

Slow, confusing, or invisible to customers

Click to learn more →

Manual business chaos

Drowning in tasks that should run themselves

Click to learn more →

🔄

Broken connections

Tools that don't talk to each other

Click to learn more →

Recognize any of these?

Let's fix what's broken and build what's missing.

Future-Proof Your Business

Built for How People Actually Search in 2025

Google's AI now answers questions directly. If your website isn't built to feed it the right information, you're invisible. I build sites that AI understands and recommends.

Structured data that tells AI exactly what you do

Clear answers to questions your customers ask

Local signals so AI knows you're the nearby expert

🤖

Your Competition Isn't Ready

Most websites are still built for 2015. Get ahead while they catch up.

🚀Three Ways to Escape the Chaos

How I Help

Whether it's a broken website, endless manual tasks, or disconnected tools - I've got a solution that fits.

🌐

Websites That Actually Work

Custom-built sites that turn “browsers” into buyers. Built in 3 weeks or less, not months of endless revisions.

🏁3-week delivery • Mobile-first • Worry-free updates
$3,500
One-time investment, no monthly fees
🤖
⚙️

Automate Repetitive Tasks

Automate the repetitive stuff. Appointment reminders, follow-ups, all that “I should really do this” work.

Save 10+ hours/week • No copy-paste hell • Actually works
$797
per automation package
🚀
🔥

Complete Business Package

All three automation packages working together. Your entire business runs itself while you do the work you actually love.

🏆Save $594 vs separate • All automation packages • 60-day support
$1,797
Complete automation transformation
Trust & Transparency

My Promise to You

Hi, I'm Tom. No BS. No pressure. Just honest help.

I'll tell you the truth

If I can't help you, I'll say so. If there's a cheaper way, I'll tell you. If you can do it yourself, I'll explain how.

No judgment zone

Your website is from 2010? Can't remember your login? Don't know what hosting means? That's fine. We all start somewhere.

Your pace, not mine

Need to think about it? Take your time. Want to start small? That's smart. Ready to go all-in? Let's do it. This is your business, your decision.

Plain English only

No tech jargon. No confusing acronyms. If I slip and use one, call me out. You should understand every word I say.

You're not just another project. You're a business owner trying to make things better.

And that deserves respect.

Make Your Business Run LikeClockwork

Your clients don't want excuses. They want reliability.

9:41
BT
iBuild Calm
Automated Booking
Hi Sarah,
Your appointment is confirmed for tomorrow at 2:00 PM at our North Haven location.
📍 123 Main St, North Haven, CT
Perfect! Thank you so much 😊
23 hours later
⏰ Reminder
Your appointment is in 1 hour. See you soon!
Reply STOP to opt out
Got it, thanks! See you in an hour.
Thanks for visiting! How was your experience? 🌟
⭐⭐⭐⭐⭐
We'll see you next month! Your next appointment is pre-scheduled 📅
↕ Scroll to see more messages
92%
of no-shows say
“I totally forgot”
5x
more likely to get 5-star reviews
Right messages, right time, happy clients
Set it up once. It runs forever.
No more manual reminders or missed appointments
Never miss another opportunity
Automatic follow-ups and rebooking requests
Professional impression, every time
Consistent, timely communication builds trust

Psychology-FirstDesign Process

I don't just make things look pretty. Every design choice has a purpose—to guide your visitors toward one action: becoming your customer.

Fluff & Swagger Pet Grooming Mobile Design

Designed for Scroll-Stopping Charm

Pet parents are busy. The layout is playful, the CTA is unmistakable, and the copy has a tone that matches the brand—approachable, a little cheeky, and never overwhelming.

Big, direct headlines = instant clarity
Soft but high-contrast colors = keeps energy up
Every scroll = one clear decision
Bagel Catering App Design

Personality-Driven Product Pages

Every detail here is doing two jobs: selling a product and building a brand voice that feels local, bold, and fun. Everything's built for mobile scrolling.

Item cards are scannable and mobile-optimized
Copywriting shows personality and confidence
Humor builds instant rapport and memorability
Bagel Bliss Website Design

Copy That Converts With Character

“My coworkers won't shut up about the scallion cream cheese. Thanks, I guess.” This isn't just funny—it's strategic. Humor builds trust and memorability.

Relatable copy = instant connection
Clear value prop: “You take the credit”
Process explained with personality

This is the kind of layout that doesn't distract—it converts.

20+

Hard-Won Experience You Can Trust

I've built businesses from scratch, scaled them to millions, and yes - I've watched them fail too. Those failures taught me what actually matters.

Now I help you avoid my expensive mistakes with systems that actually work.

No jargon, no overwhelm. Just results.

My Story & How I Work

Real Results From Real Business Owners

Tom was a game-changer for our e-commerce site. We had a site before, but it wasn't getting traffic, and we'd only made two sales. Tom optimized everything—making the site look and function so much better. Sales have jumped since we made the switch.

JB
Jack B.
Craft Supply Co.

My phone actually rings now. Tom rebuilt my site and suddenly customers can find me on Google. Should've called him two years ago.

CH
Carrie H.
Owner, Connecticut Hair Salon

Common Questions, Straight Answers

No corporate speak, no runaround. Just the info you need to make a decision.

A:I build custom websites from scratch, not templates. Every site is hand-coded for speed, built for Google AI search, and comes with no monthly fees. Plus, I've actually run businesses, so I understand what you need to succeed.

A:$3,500 flat rate for a complete custom website. No hidden fees, no monthly charges, no surprises. You own everything outright.

A:3 weeks from start to launch, guaranteed. I've streamlined the process to deliver professional results without the typical agency delays.

A:Yes, 100%. You get all the code, all the content, and complete ownership. You can host it anywhere, modify it however you want, or hire anyone to work on it. It's yours.

A:Everything: custom design, mobile optimization, SEO setup, contact forms, Google Maps integration, social media links, up to 10 pages, and 30 days of support after launch.

A:Custom code loads 10x faster, ranks better in Google, and is built for the future of AI search. No bloat, no plugins to break, no monthly fees. Just clean, fast code that works.

A:Look, I've seen businesses drop $15K on a website that looks pretty but doesn't actually work for their business. I've also seen them spend $500 on Wix and wonder why nobody can find them. The sweet spot for most small businesses? Between $3,000-5,000 for something custom that actually drives results. That gets you a real website that works on phones, shows up in Google, and turns visitors into customers. Anything less and you're getting a template. Anything more and you're probably paying for agency overhead.

A:The basics haven't changed - people need to find you, understand what you do, and know how to buy from you. But here's what's different now: Google's AI is reading your site, most people are on their phones, and everyone expects things to load instantly. So you need a site that loads in under 2 seconds, works perfectly on mobile, has clear calls-to-action, and speaks Google's language with proper schema markup. Oh, and actual helpful content - not that corporate word salad nobody reads. Think of it like your best employee who never calls in sick.

A:Here's the thing - your website isn't a brochure you print once and forget about. If your hours change, update it. New services? Add them. Got some great customer photos? Throw them up there. I tell my clients to think of it like their storefront - you wouldn't leave Christmas decorations up in July, right? Major refresh every 2-3 years to stay current with design trends, but small updates whenever something changes in your business. The good news? With modern sites, you can make these updates yourself.

A:You need SEO like a restaurant needs a sign out front. Without it, you're invisible. But here's what most people get wrong - SEO isn't some mystical thing you sprinkle on after. It's building your site the right way from day one. Fast loading, mobile-friendly, clear content, proper technical setup. When I build a site, all that's baked in. You don't need to pay someone $500/month to stuff keywords everywhere. You need a site built correctly and content that actually helps your customers.

A:Absolutely. Look, I learned this the hard way in my Amazon business - if you can't control your own stuff, you're held hostage. Every site I build comes with a simple editing interface. Want to change your hours? Click, type, save. New team member? Add their photo and bio. I'll train you on everything, and honestly, if you can use Facebook, you can update your website. No coding, no calling developers, no $75 charges for changing a phone number. It's your website - you should be able to use it.

Have a question I didn't answer?

🔍Free Interactive Assessment

How Healthy Is Your Website?

Take 2 minutes to find out what's working, what's not, and what to fix first. No email required for instant results.

Question 1 of 714% complete

Is your website easy to use on phones?

💡Did you know? Over 60% of web traffic comes from mobile devices. Google also prioritizes mobile-friendly sites in search results.