How I'm Built for Google AI
See the technical foundation that helps my sites rank better and appear in rich search results. No tech degree required - I'll explain everything in plain English.
What is Schema Markup?
Think of schema markup as a translation guide for search engines. While humans can look at a website and instantly understand "this is a business, they're open 9-5, and they charge $3,500 for websites," search engines need this information spelled out in a specific format.
That's what schema does - it tells Google exactly what everything on your page means, which helps your business show up better in search results with rich snippets, featured answers, and local results.
Why This Matters for Your Business
- ✓Stand out in search results with extra information
- ✓Get found for "near me" searches
- ✓Show up in voice search results
- ✓Build trust with transparent information
My Schema Implementation
Local Business Schema
This is why I show up in 'near me' searches and Google Maps
What This Does:
- •Appears in local pack results
- •Shows business hours in search
- •Displays contact info directly
- •Enables 'Call' button on mobile
The Actual Code:
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "iBuild Calm",
"alternateName": "I Build Calm",
"description": "Custom websites and automation systems that help small businesses grow",
"url": "https://ibuildcalm.com",
"email": "tom@ibuildcalm.com",
"telephone": "(203) 679-1715",
"address": {
"@type": "PostalAddress",
"addressLocality": "North Haven",
"addressRegion": "CT",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 41.3909,
"longitude": -72.8598
},
"areaServed": [
"North Haven",
"New Haven",
"Hamden",
"Wallingford",
"Branford"
],
"priceRange": "$$",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
}
Service Schema
Google uses this to understand exactly what I offer and at what price
What This Does:
- •Shows pricing in search results
- •Clarifies service areas
- •Links services to our business
- •Improves relevance for service searches
The Actual Code:
{
"@context": "https://schema.org",
"@type": "Service",
"name": "The Local Website Fix",
"description": "Custom-built websites that turn browsers into buyers. Mobile-first design, SEO-optimized, built for Google AI search.",
"provider": {
"@type": "LocalBusiness",
"name": "iBuild Calm",
"url": "https://ibuildcalm.com"
},
"areaServed": [
"North Haven, CT",
"New Haven County",
"Connecticut"
],
"serviceType": "Website Development",
"offers": {
"@type": "Offer",
"price": "3500",
"priceCurrency": "USD"
}
}
FAQ Schema
This markup helps me get those featured answer boxes at the top of Google
What This Does:
- •Featured snippets opportunity
- •Takes up more search real estate
- •Answers questions before clicking
- •Builds trust with transparency
The Actual Code:
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does a website cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "$3,500 flat rate for a complete custom website. No hidden fees, no monthly charges."
}
},
{
"@type": "Question",
"name": "How long will my website take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "3 weeks from start to launch, guaranteed."
}
}
]
}
Breadcrumb Schema
This creates those clickable paths in search results
What This Does:
- •Better navigation in results
- •Shows site structure
- •Additional search real estate
- •Improves user experience
The Actual Code:
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ibuildcalm.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Schema Markup",
"item": "https://ibuildcalm.com/schema"
}
]
}
Want to See It in Action?
You can test any page on this site (or your own!) using Google's official testing tools:
Rich Results Test
See how pages appear in Google search
Schema Validator
Check if schema is properly formatted
Pro tip: Right-click this page and select "View Page Source" - search for "application/ld+json" to see all my schema markup in the wild!
Want This Level of Technical Excellence for Your Business?
Every website I build includes comprehensive schema markup, along with dozens of other optimizations that help you get found and convert visitors into customers.